How We Make Unicorns
We model our consutling process after the way most founders iterativly improve their startup. This natural approach to improvement works because it is already engrained into your mindset and produces results fast, with a high degree of accuracy.
Make Your Unicorn TodayDuring this phase a team of Unicorn Maker partners will work closely with you to understand your business, its value proposition, its targets, goals, its market positioning, its technology, team composition, product market fit, financials, and capital requirements.
At the end of this process our team will determine whether or not we can accept your company into our Unicorn Factory™️.
Addtionally, we will be able to pose questions to your key decision makers that should help with blindspots and gaps, almost instantly.
After we have a good grasp on your business and its market, we can dive into the collective imagination of your team and ours. This part of the process constitutes a rapid and chaotic fusion of ideas and visions.
We encourage founders to open this section up to team members of all positions, as some of the best ideas we've heard comes from unexpected places. We also find that this part helps with company culture and working environment by giving your team a true sense of ownership.
During this phase our goal is to find a unified, creative, efficient, solution to the problems your company is working to solve and the goals it hopes to achieve.
Now that we have a concrete vision for our solution, we produce it.
This step varies widely depending on the solution we are trying to implement. Often the output here is a seamless, closed-loop version of your core product that can market itself and prevent churn.
Sometimes this step produces reports or technical infrastructure. Sometimes it produces an entirely new team of employees, or increases the output of your current teams.
Sometimes the solution is purely marketing and sometimes the solution is helping you to raise your next round within our network of 1000+ venture capitalists and firms.
The magic is: no matter what your business calls for, our diverse team of experts, VCs, software solutions, and development teams can handle it.
No solution is worth its salt if it cannot stand up to data driven scrutiny. To make Unicorns consistently, we have adopted a fully data-informed methodology. From user journey mapping on your site, to producing ML insights from complex, massive data warehouses, we have all the inhouse talent and solutions to revolutionize your reporting, product decision making, and people metrics.
Once we have a measurment system that works for your business, we work with you to make those insights actionable. At this point we can either help you raise your next round, using data as crediblity booster, or we can iterate on the process and continue improving your company until we raise at a billion dollar+ evaluation.
